Your guide to storytelling within your business!
Your origin story is exactly that, your story. I like how
Wikipedia explains it: “In entertainment, an origin story is
an account or backstory revealing how a character or group
of people become a protagonist or antagonist, and it adds
to the overall interest and complexity of a narrative, often
giving reasons for their intentions”. This origin story (and ANY type of story) in your business is the key to connection, authentic marketing and building that “know, like and trust” that helps us align to our ideal audience.
What is included:
What are you waiting for? Let's start creating the stories that will set your business apart with your incredible uniqueness!
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